So you can guess that a particular article is shared by people organically (or a marketing email went out without tracking in the URLs). Does your direct traffic have many sessions starting on a particular page, like a blog article? People who would just type a website into their address bar are more likely to go to a homepage than to a particular article. You can try making some assumptions about your traffic to understand if this is the case for you. For example, if many people share links to your website on their own via private messages, it is impossible to add URL parameters there. It is inevitable that you will not be able to collect detailed information on a part of your traffic. If you have a marketing campaign named Spring Collection and you use “spring_collection” or “spring-collection” at the same time, you will end up seeing it as two different campaigns in your reports.ĭo not use utm parameters for redirects as they will strip your URL off these parameters and you will lose the information. However, remember that you should be consistent with your decision. Try to use dashes or underscores instead. You should avoid using spaces in your UTM parameters as they are automatically replaced by percentage signs, which can mess with your report results. Attention to spaces and special characters.Alternatively, we linked this free tool with which you can save your tags and campaign URLs in an archive. You can also use our free Google Sheet template for managing UTM parameters. If you have to work with a lot of URLs or you are working in a larger team, try using a spreadsheet template. For example, “Newsletter” and “newsletter” may appear as different sources in your reports. Keep in mind that UTM parameters are case sensitive. You should keep up the same pattern when applying UTM parameters or naming your campaigns to avoid seeing a mess in your final reports. Some best practices for managing your UTM parameters are: For example, HubSpot will add some extra HSA parameters to your landing pages on Google or Facebook, such as campaign id or keyword. There are, of course, other URL parameters which you can encounter. Be aware, however, that some service providers or social media platforms may strip your link of its parameters and you will not be able to track as expected. If you are trying to track a lot of information for just one URL, it may make sense to shorten your URL with a tool such as bit.ly. The question mark serves as a separator to indicate what are the URL parameters. utm_content can identify the call to action or content of a click.utm_term identifies the paid keyword for paid search keywords. ![]()
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